‘Spreading Romney’ is the new ‘Spreading Santorum’

13 Feb

Romney looks pretty smug here, but he might not be so happy about his new Google problem. (Photo via Mitt Romney's flickr)

Santorum has had a legendary Google problem, one that he has decried as unfair and biased, but one that nevertheless has followed him from the Pennsylvania Senate to the national stage. That problem is Spreading Santorum, a website that redefines his last name as a sexual discharge. Now, some activists are trying to give Romney a little of the ol’ Santorum treatment.

Santorum’s problem site, Spreading Santorum, was started by Seattle-based sex columnist Dan Savage. Back in 2003, in response to Santorum’s harsh views against homosexuality, Savage sought out new definitions for “Santorum,” eventually finding a winner with the reader-suggested definition: “1. The frothy mix of lube and fecal matter that is sometimes the byproduct of anal sex.” That definition was posted online and has been the number one search result for “santorum” ever since. The people who run the website upped its search ranking through a process called Google bombing. The tactic involves creating as many links to a particular page as possible, forcing Google to rank it as the top search result, regardless of what the content is.

This tactic worked so well with Santorum that some people decided to do it with Romney. Spreading Romney isn’t quite as gross as Spreading Santorum, defining “Romney” as “defecating in terror.” The definition refers to a 1983 story in which Romney allegedly strapped his Irish setter to the roof of his car as he drove to Canada, leaving the dog to defecate in fear on the roof of his car. Dog activists were naturally pretty upset about it, but it looks like the website might just be a prank from a small Indianapolis-based design firm.

While the site itself isn’t new, Spreading Romney is gaining traction in the Google search rankings. This morning, Boise Weekly reported it coming in at number nine, and as of this posting, it’s up to number three (if you don’t count the Google News results). While this probably won’t have much of an effect on Romney’s campaign (it hasn’t stopped Santorum much) it will probably get some coverage and, at very least, result in another attack on Google’s search engine ranking system.

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One Response to “‘Spreading Romney’ is the new ‘Spreading Santorum’”

  1. bleu77 10/11/2013 at 7:28 pm #

    Speading Cruz is the new spreading romney

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